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美汁源内部环境优势劣势IFE分析
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Strengths of Minute Maid 1. To some extent, the Minute maid grasp the international leading technology to establish its brand position. Minute Maid produce ultrahigh-pressure systems to keep juice fresh longer and eliminate bacteria without affecting taste or nutritional content. 2. Widely product lines. In addition to produce variety of flavor of juice, there are also new product that berry in milk. 3. Strong Financial Resources Financial Resources mainly about their cash flow capacity ,as a fruit juice industry leader and a good sales, add to the successful experience of history tell us their financial resources is stronger . 4.Higher innovation ability Always the first to introduce differentiated products and also pursue innovation in bottles. 5.Mature sales strategy. Coca-cola has a very strong sales strategy, known as the 3A strategy,3a constitute the core of the entire Coca-cola marketing. 6.Corporate values fit consumer preferences . More and more Chinese gradually pay attention to health. They like natural, nutritious, environmental and healthy food that with the same value of Minute Maid. 7.High levels of human resource . Employees need A variety of abilities like integrity, strong achievement motivation, good decision-making judgment, strategic thinking skills, innovative work attitude, enhance consumer value, the ability to adapt to change, full of the sense of responsibility and teamwork etc.
8.Higher brand awareness. International market's largest fruit juice drinks enterprisewer prices, the most convenient channel to provide consumers with products. 9.Advanced management techniques—— wireless. Wireless technology minimize the cost of wiring and change significantly simplify process of installing digital signage in the store,and wireless as Online meeting tools ,stakeholders will very much appreciate the convenience and flexibility of wireless technology.
10.Good internal communication. The employee listen to marketing department’s latest product launches, events introduced, or the operation department’s analysis the development of market situation when the luncheons were hold. 11.Good incentive system. SPARC Rewards faced with different period for the different behavior.
Weaknesses of Minute Maid 1.Frequent poisoning of Minute Maid. There is no detailed program to deal with frequently poisoning events that could affect corporate reputation, so this made bad public image. 2.Imperfect internal management Poorly supervision of the production process of the bottlers lead to frequent poisoning. 3.Product can not meet consumer taste preferences shifted. Consumers, particularly working women, perceive the ready-to-serve juices as fresher and more convenient. In this segment, Minute Maid has only a 17.7 percent share compared with Tropicana's 27.3 percent share. 4.Weaker remuneration strategy. Data analysis shows that Coca-Cola, in the reward strategy and pricing strategy, is weak than Pepsi.
5.Poor tight packing. There are some experiment indicated that ink can infiltrate before the beverage opening. 6.The narrow promotional activities of the specific region. Minute Maid promotional activities involving the range is too small, and used only in certain areas.
IFE analysis Key Factor
s
Higher innovation ability Leading technology Widely product lines
High levels of human resource Strong Financial Resources Mature sales strategy Good internal communication Frequent poisoning No sensitive to preferences shifted Poor tight packing Total Weighted 0.10 1.00 1
0.10 2.55 0.15 0.10 0.10 0.05 0.05 0.05 0.10 0.15 0.15 Weight ion
4 3 3 3 4 3 3 1 2 Fract ed
0.60 0.30 0.30 0.15 0.20 0.15 0.30 0.15 0.30 Weight According to the total weighted as well as the strong and weakness of Minute Maid, we can concluded that this company relatively optimistic. Although it has slight advantages to develop their business, they