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哈弗H6汽车营销策划书

时间：2023-03-18 16:46:43 下载该word文档

策划人：学号：班级：完成日期：成绩：

目录

前言......................................................................................................................................31.概述.........................................................................................................................................42.市场现状分析
........................................................................................................................52.1当前市场状况及市场前景分析..................................................................................52.2对产品市场影响因素进行分析..................................................................................63.竞争分析..............................................................................................................................64.消费者分析..........................................................................................................................115.SWOT分析...........................................................................................................................136.营销目标..............................................................................................................................157.营销战略及行动方案
..........................................................................................................157.1营销战略应用
............................................................................................................157.1.1产品策略........................................................................................................167.1.2价格策略........................................................................................................177.1.3分销策略........................................................................................................177.1.4促销策略...........................................................................................................187.1.5广告宣传.........................................................................................................187.2营销行动方案
............................................................................................................182016，炫车时代！
....................................................................................................188.营销成本控制......................................................................................................................229.营销过程控制和评价
..........................................................................................................229.1公关策划...................................................................................................................229.2过程控制...................................................................................................................229.3评价...........................................................................................................................2310.附录
..................................................................................................................................23A.问卷调查表.................................................................................................................23

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