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竞争产品分析报告广告竞品分析报告编写人：肖冉日期：2014-02-20
目录竞争产品分析报告............................................................................................................................................................11、一号店一点通竞品分析.........................................................................................................................................31.1、竞品投放流程分析.................................................................................................................................................41.1.1、京东搜索页投放流程..........................................................................................................................................41.1.2、淘宝直通车投放流程..........................................................................................................................................41.1.3、竞品投放流程对比分析......................................................................................................................................51.2、竞品质量得分对比分析.........................................................................................................................................62、钻石展位竞品分析..................................................................................................................................................72.1、投放流程分析..........................................................................................................................................................72.1.1、京东投放流程......................................................................................................................................................72.1.2、淘宝投放流程......................................................................................................................................................72.1.3、钻展流程对比分析..............................................................................................................................................83、网盟竞品分析.............................................................................................................................................................93.1、网盟分析..................................................................................................................................................................93.1.1、网盟合作平台对比分析......................................................................................................................................93.1.2、PC对比分析........................................................................................................................................................93.1.3、网盟手机对比分析...........................................................................................................................................104、竞品分析总结和行动...........................................................................................................................................10分析总结.........................................................................................................................................................................10分析后行动.....................................................................................................................................................................105、竞品分析后续安排..................................................................................................................................................10

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