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市场营销毕业论文(关于某企业营销现状分析)有价值

时间：2023-12-06 16:18:15 下载该word文档

摘要宁夏红果乳业有限公司从成立至今已有40几年，在这期间经历了大大小小的风雨，尤其是08年“三鹿事件”的冲击，使得整个乳制品行业遭到了重创，而红果乳业经受住了考验。但同时我们也看到，发展仅有20年左右的伊利、蒙牛现在已成为中国乳制品的“领军羊”，而红果乳业却仅限于宁夏名牌企业。为此，本文分析了红果乳业的营销现状及当前所存在的问题，同时针对这些问题，运用适当的策略进行分析。：【关键词】红果乳业，营销现状，策略分析AbstractDairyCo.,Ltd.Ningxiaredberries,establishedforabout40years,hasexperiencedmanythings,especiallySanluincidentin2008,whichmakesallDairyworsthitexceptNingxiaredberries.Withthedevelopmentof20years,MengniuandEriehavebecometheleadersheepofChinesedairyproducts.However,NingxiaredberriesonlyisfamousenterprisesinNingxia.Sothisthesisanalyzesthemarketingstatusandcurrentissueofredberriesdairy,andgivesappropriaterecommendationsonthis.【keywords】:berry-reddairyindustry,marketingsituation,strategyanalysis
目录1红果乳业简
介...........................................................11.1红果乳业基本介绍....................................................11.2红果乳业人员构成....................................................11.3红果乳业销售收入....................................................21.4红果乳业主要产品....................................................22红果乳业市场环境分析..................................................22.1红果乳业宏观环境分析................................................32.1.1经济、人口环境.................................................32.1.2资源环境.......................................................32.1.3政策环境.......................................................42.2红果乳业微观环境分析................................................42.2.1奶农...........................................................42.2.2中间商.........................................................42.2.3消费者.........................................................42.2.4竞争者.........................................................42.2.5公众环境.......................................................53红果乳业营销现状分析..................................................53.1红果乳业STP战略分析................................................53.1.1市场细分.......................................................5
3.1.2

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