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AnyonewhoiswatchedtheSteveJob’skeynote,willtellyou,heisoneofthemostextraordinaryspeakersandcooperatorsinAmerica.但凡看过SteveJobs的主题演讲的人都觉得，他是全美最棒的演说家，最了不起的合作伙伴。-Whodoesthebestjobofthatintheworld?-这个行当里谁最牛?Well,mostpresentersimplyconveyinformation,Jobsinspires.多数演讲者只是简单地传达信息，乔布斯的演讲却能点燃激情。I'mCamineGallo.AndtodayI'llwalkyoutoseveralkeytechniquesthatSteveJobsusestoelectrifyhisaudience,therelevantsyoucanadoptforyourverynextpresentation.我是卡迈恩·加洛，今天我将带领你们领略乔布斯的演讲艺术，教您如何在演讲中化腐朽为神奇。-WelcometoMacworld2008.Wegotsomegreatstuffsforyou.-欢迎来到2008苹果大会今天要给大家带来非同凡响的新产品-There'sclearlysomethingintheairtoday.
-有没有感受到它们的"小宇宙"即将爆发?WiththosewordsJobsopenMacPro2008,settingthethemeforhispresentationandhittingthemajorannouncementofthedaybylaunchingtheultrathinMacbookair.Whetherit'sthenotebookortheIphone,Jobsunveilsasingleheadlinethatsetthetheme.乔布斯开场的寥寥几句就揭示了大会主题营造出了Macbookair的发布氛围。不管是发布Macbook还是iPhone乔布斯只用简单的一句话就点明了主题——-TodayAppleisgoingtoreinventsthephone.-今天苹果将掀起一场手机革命!Onceyouidentifyatheme,makesureit’sclearandconsistentthroughoutthepresentation.Thinkofastaffmeetingasapresentation.Solet'ssayyoursalesmanagerintroducinganewsoftwaretoolthathelpsyourteamgeneratetrackandsharesalesleads.Youmightkickoffameetingthisway:GoodMorning!Thanksforcoming.Iknowyou'llbereallyexcitedaboutthis.Todaywe'llmakeiteasierforyoutomakeaquota.That'stheheadline:easiertomakeaquota.It'smemorable,anditsetsthedirectionfortherestofthemeeting.Itgivesyouraudienceareasontolisten.一旦你确立演讲主题，整个演讲就要清晰地围绕这个主题来展开。例如，要在员工大会上推广一款追踪销售数据的软件。你可以这样开场:早上好，感谢大家参加会议。我知道

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