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CHAPTER
7
AnalysisofCosts
CHAPTEROVERVIEWANDTEACHINGTIPS
Thischapterbringsintofocusthewiderangeofcostmeasuresusedbyeconomists:totalcost,fixedcost,variablecost,averagetotalcost,averagefixedcost,averagevariablecost,andmarginalcost.Minimumproductioncostsforafirmarerepresentedalongatotalcostschedule,whichisafunctionofthelevelofoutput.Inputsusedintheirleast-costcombinationlinktheproductionfunctionwiththecostcurves,anditistheabilitytoadjusttheemploymentofinputsthatprovidesthedistinctionbetweenthetwocomponentsofshort-runtotalcost:variablecostandfixedcost.Themajorobjectivehereisforstudentstoobtainasolidunderstandingofaneconomist’sperspectiveofcostaccounting,sothatsubsequentdescriptionsofmarketstructurewillmakesense.Thestudentisexpectedtousetablesanddiagramstodevelopanunderstandingofbothspecificexamplesandmoregeneralrepresenta-tionsofcostconcepts.Chapter7alsoprovidesabriefintroductiontoaccountingpractices.Theintroductionhereisshort,coveringonlytwobasictools—thebalancesheetandtheincomestatement.Thebalancesheetisasnapshotoffinancialhealth;itreflectstheeconomicconditionofaneconomicentityatsomeprescribedpointintime.Theincomestatement,bywayofcontrast,isamotionpicture,reflectinggrowthoveragivenperiodoftime;itdescribesthepathafirmtakesbetweentwodifferentbalancesheets.
LEARNINGOBJECTIVES
1.Defineanddescribetotalcost,fixedcost,variablecost,marginalcost,andaveragecost,explaining
whatthesemeasuresofcostaredesignedtoreflectandhowtheyarerelatedtooneanother.2.Derivetheassociatedaverageandmarginalcoststatisticsfromtotal,fixed,andvariablecost.3.Explainthelinkbetweenproductivityandcost.4.DemonstratepreciselywhymarginalcostalwaysintersectsaveragecostattheminimumofanyU-shapedaveragecostcurve.5.Demonstratewhyproductioncostsareminimizedwheninputsarehiredincombinationssuchthattheratiosoftheirmarginalproductstotheirpricesareallequal.6.Explaincarefullytheinformationthatabalancesheetisintendedtoconvey.
Listthemajorcategoriesappearingonthetwosidesofabalancesheet,andindicatethemeaning(ordefinitionofeachofthosecategories.7.Listthemajoritemsappearingonanincomestatement.Indicatetheinformationthatanincome
statementisintendedtoconvey.8.Explaintheroleofdepreciationandopportunitycostinthecorrectandaccurateconstructionof
anincomestatement.9.Definethetermopportunitycostandapplyittomanagementdecisionsmadebyfirmsandindividuals
SUGGESTEDANSWERSTOQUESTIONSINTHETEXT
1.a..344b.Attheendof1959hisaveragewas.346.Hisaveragefor1960was.316.Sincehisaveragein1960wasbelowhislifetimeaveragethe1960averagepulledhislifetimeaveragedown.2.MCandAVCdonotchange;TC,AC,andAFCshiftup.MinimumoccurswhereMC=AC=$60at5units.
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30CHAPTER7:ANALYSISOFCOSTS
3.ACabove(belowMCmeansthatthenextincrementlowers(increasestheaverage;i.e.,