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*欧阳光明*创编2021.03.07
《益达口香糖广告策划书》
欧阳光明（2021.03.07）
科目：广告策划
所在组：第八组组长：章念慈
组员：王迎杰王惠芳刘静
梁二明徐鹏
指导老师：王晶晶
二〇一七年十一月
目录
第一部分市场分析
一、益达口香糖市场析····················1（一）环境析······················1（二）企业析······················1（三）产品析······················1（四）消费者析·····················2（五）竞争析······················3二、市场调查数据析···················4（一）市场调查数图···················4
*欧阳光明*创编2021.03.07
分分分分分分分据
*欧阳光明*创编2021.03.07
（二）市场调查数据析··················8三、益达口香糖的SWOT析·················9四、企业存在的题······················10五、对策及
议·······················10
第二部分广告策略
一、广告
标························11二、目标
场························11（一）企业现有市场析··················11