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寻物启事-
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龙源期刊网 http://www.qikan.com.cn 寻物启事
作者：李世荣
来源：《初中生·考试》2010年第04期
在很多时候都得讲究表达技巧。为同一件物品登了两则不同的寻物启事,效果却截然不同。其中一则是赔了夫人又折兵,而另一则却收获颇丰。
A man once said how useless it was to put advertisements in the newspapers. “Last week,” he said,“my umbrella was stolen from a London church. As it was a present, I spent twice its worth in advertising, but didn’t get it back. ”
“How did you write your advertisement?” asked one of the listeners,a businessman.
“Here it is. ” said the man, taking out of his pocket a slip cut(剪下的纸条from a newspaper. The other man took it and read,“Lost from the City Church last Sunday evening, a black silk umbrella. Anyone who finds it will receive ten shillings on leaving it at No. 10 Broad Street. ”
“Now,” the businessman said, “I often advertise, and find that it pays me well. But the way in which an advertisement is expressed(表述 is of great importance. Let us try for your umbrella again, and if it fails, I’ll buy you a new one. The businessman then took a piece of paper out of his pocket and wrote:“If the man who was seen to take an umbrella from the City Church last Sunday evening doesn’t wish to get into trouble, he will return the umbrella to No. 10 Broad Street. He is well known. ”
This appeared in the paper, and on the following morning, the man was surprised when he opened the front door. In the doorway lay at least twelve umbrellas of all sizes and colors that had been thrown in, and his own was among the number. Many of the umbrellas had notes(便条 which were fastened(系牢 to them saying that they had been taken by mistake, and begging the loser not to say anything about the matter. 1. Who would receive ten shillings according to the first advertisement? A. Anyone who found the thief. B. Anyone who gave a message to the loser of the umbrella. C. Anyone who left the umbrella in the City Church.
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